
Apple releases Lost Voice ad film to mark International Day for People with Disabilities, showcasing accessibility features of iOS 17. The film tells the story of a young girl and her pink, floppy-eared furry friend as they search for his missing voice. The ad highlights Personal Voice, a feature that uses secure on-device machine learning to recreate a user's voice. It features Dr Tristram Ingham, a disability advocate with FSHD, using his own Personal Voice created on iPhone. Directed by Taika Waititi, the film was shot in New Zealand's natural landscapes.