Instagram's year-end study reveals insights on how India's Gen Z will influence culture in 2024. They prioritise careers, unique food trends, and active participation in fandoms. Gen Z in India embraces and explores emerging trends in food, beauty, and fashion. They prioritise self-improvement, traveling, and starting their own businesses. Memes play a significant role in connecting with others, and fashion trends like GRWM and thrifting are popular. Indian Gen Z is highly engaged in fandom culture, particularly in music, gaming, and sports.
January 01, 1970 - BY Times of India - Tech